In today’s digitally-driven marketplace, visibility is the currency of success, especially in the competitive world of car dealerships. If you’re like most dealers we talk to, then we know you face the unique challenge of standing out in a crowded online space, where potential buyers are bombarded with options.
Maximizing your car inventory’s online visibility is not just about reaching more eyes; it’s about reaching the right ones. At Auto Dealers DIGITAL, we understand this challenge and have crafted solutions tailored for independent used car dealers.
In this article, we’ll explore five effective strategies to enhance your online presence, featuring our most popular services like the Facebook Marketplace Automation App and Google Shop Ads.
So without any further ado, let’s get started:
1. Leveraging Facebook Marketplace with FBMP App
You know all about Facebook Marketplace, it’s free, it’s effective, and it sure brings those sales numbers every month.
So how do you get the most out of it?
If you’ve been on the lookout lately, then you know that Facebook Marketplace suspended all business pages from posting on their platform. But that isn’t the end of the road, as posting from your personal account or by signing up for our Facebook Marketplace Business Listings service is more than enough to go around this recent change.
The key to harnessing this potential is effective and consistent listing of your inventory. This is where ADD’s FBMP App comes into play. It allows dealers to automate the posting process, ensuring your entire inventory is showcased on Facebook Marketplace with minimal effort.
It doesn’t end there.
For as little as $1/day per vehicle, you can go back to advertising on Facebook Marketplace using your business page and not just personal account.
Of course, some dealers may still prefer to post from their personal accounts, and that’s why we allow you to go for both options.
The advantages of using the FBMP App are manifold. First, it saves you valuable time by automating the listing process. Second, it ensures consistency and accuracy in your listings, which is crucial for maintaining a professional online presence.
2. Using Google Shop Ads
While Facebook Marketplace is a robust platform, diversifying your online presence is key.
Google Shop Ads offer a dynamic way to display your inventory on Google’s extensive network. These ads place your vehicles right in front of potential buyers who are actively searching for their next purchase on Google.
Yes, you read that right.
Your vehicles will be displayed right on Google’s Search results page.
The beauty of Google Shop Ads lies in their targeting capabilities. You can reach customers based on specific search terms, geographic location, and even browsing history. This means your ads are not just seen by more people but by the right people – those who are most likely to be interested in your inventory.
Here at Auto Dealers Digital, we have an entire team dedicated to running, maintaining, and optimizing your ad campaigns, as they have been doing for thousands of dealers all over the US.
There’s more.
For dealers who use our BDC services, we don’t just send them leads.
Our team is dedicated to reaching out to those leads, whether that’s by phone, SMS or even email. And they stay on them until those leads are ready to come to your dealership for a test-drive.
To learn more, click here to check out our BDC services.
3. Optimizing Inventory Listings
It’s good to post on important classifieds such as Facebook Marketplace & Craigslist (for which we have an amazing automation app as well), but let’s not forget about the quality of your online listings.
This can make or break your marketing efforts, as it directly impacts customer engagement and interest. Each listing should be more than just a display of the car; it should tell a story. This involves high-quality images, detailed and engaging descriptions, and clear, concise information about the vehicle. Highlight unique features, the vehicle’s history, and any special offers to make your listings stand out.
Doing this manually for every single one of your vehicles is going to take ages. This is why for every vehicle you add to your ADD account, an easy-to-read, high-converting description is generated immediately. Saving you time and making sure that more buyers are able to read it easily and without feeling overwhelmed.
Optimization also means updating your listings regularly to reflect current inventory, pricing changes, or special promotions. Consistently fresh and updated content not only keeps your inventory appealing but also improves your visibility on many platforms due to algorithms favoring active, updated listings.
4. Engaging Through Social Media and Automation
Social media platforms are invaluable for engaging with potential customers and driving traffic to your listings. Regular posts, interactive content, and direct engagement with followers can significantly boost your dealership’s visibility. However, maintaining an active social media presence can be time-consuming.
This is where automation tools like Auto Dealers Digital’s Social Automation come into play. They help in scheduling posts, automating responses, and analyzing social media performance. By streamlining your social media efforts, you can maintain a consistent presence without dedicating extensive resources, ensuring your dealership remains at the forefront of potential customers’ minds.
5. Listing Your Inventory Everywhere That’s Free
Don’t limit your listings to just one or two platforms. The internet is vast, and there are numerous free platforms where you can list your inventory. This includes online classifieds, automotive listing sites, and local community forums. Each platform you add to your strategy increases the chances of your inventory being seen by a potential buyer.
Here is the list of top free classifieds where you must be advertising:
- OfferUp
- Oodle
- CarGurus
- AutoTrader
- Cars.com
- LetGo
- Trovit
- Locanto
You may recognize some of these classifieds as being expensive, but every classifieds mentioned above is either free, or has a free plan that your dealership can only benefit from.
When listing on multiple platforms, ensure your information is consistent across all sites. This includes accurate vehicle details, pricing, and contact information. Additionally, track where your leads are coming from. This will help you understand which platforms are most effective for your dealership, allowing you to focus your efforts accordingly.
Key Takeaways
Enhancing your car inventory’s online visibility is a multifaceted effort that involves strategic use of technology, engaging content, and smart marketing tactics. By employing these seven strategies, you can significantly increase the reach and appeal of your inventory, attracting more potential buyers and ultimately driving sales. Remember, in the digital age, your online presence is your showroom. Make it count.
Explore our range of tailored solutions at Auto Dealers Digital to transform your online car dealership experience and get to know our new platform: Auto Dealers Digital. From automated listing tools to cutting-edge digital advertising strategies, we are here to help you navigate the digital marketplace with confidence and success.
